Build Your Instagram Profile The Right Way Module 1 Lesson 1 Instagram Unlocked

Build Your Instagram Profile The Right Way Module 1 Lesson 1 Instagram Unlocked

Hey, everyone, it's Neil Patel, and today is the secondlesson in going from zero to 100,000 Instagram followers, and I'm going to befocusing today's lesson on setting up the perfectInstagram profile. As I mentioned, this isthe second lesson and video in this six-week video series that teaches you how toget to 100,000 followers. So let's dive right intoyour Instagram profile. First, you got to look at the Bio Link. You know, anytime you have a profile, whether it's a personal or a corporation, you can add a link to yourwebsite, to your blog, whatever it may be that youreally want to end up pushing. You want to make sure you include a link. There's so many peoplethat don't include a link, and I don't get why. Because if used correctly, your bio can help driveengagement, loyalty, sales. 

It can help even drivetraffic to a new blog post that you just put out there. So make sure that you use thelink because if you're not, it's just like not using the real estate that Instagram gives youto drive traffic and sales. One thing that I likedoing within my profile is, I like driving peopleto lead capture forms. So I may have a specific URL and drive them to a landing page, like a whitepaper or a deal page. I look at this link asthe main profit center for my Instagram profile. 

It's something that's selling for you without having to constantlycreate new content, such as not having to createstories, or posts, or videos, or anything like that. So make sure you pick something that really can drive revenueor collect leads or emails. And if you don't have something right now, just link them to your homepage, and over time, you can changethat and switch that out. So just an overview on the bio layout. You know, you can endup putting your name, your company name, from there, you end upbreaking down who you are, a little bit about you, and, of course, the link as well. 

So the way I like putting my own bio, as you can see on the left side there, I put a brief descriptionof myself or my brand, what I am, who I stand for, some of my hobbies or my businesses, and then, of course, I linkto my website or my blog. And it's an easy wayto get people to engage and constantly interact with you. One thing to know on Instagram, and this is my favoritesource to drive conversions other than the Bio Link, is stories. A story is your own wayof, let's say, reality TV.

It's quick moments in your life that you're sharing with people. And these stories couldeither be videos or pictures. It's just whatever'shappening in the moment. It doesn't have to be staged.It doesn't have to be perfect. It's just real. You don't have to have some crazy cameras. You can just bust out your phone, take a picture, and use that. It's a great way to get engagement, visibility for your content. And, of course, ifyou're selling anything, you can tell people toswipe up in your story, and that'll drive them to your website. 

One of the favorite people that I love following on Instagram, sometimes I view more oftheir stories than others depending on how much time Ihave in the day, is Will Smith. He's one of my favoriteactors, love him to death, and sometimes he'll dostories just on funny stuff, or he has this friend, Ibelieve his name is Scotty, where he's like scaring Scotty. And he'll just go around his house, find Scotty, and scare him. And it's hilarious. And that's why stories are used so much. It's a feature that's used by roughly over 500 million users dailybecause people want to see what's happening in other people's life. 

As I mentioned, it's a wayto interact with other people who are just showcasing their life. Kind of like theKardashians and reality TV, but a smaller, easier version,and that's on Instagram. One thing that you should recommend doing, or I recommend that you do,is create Story Highlights. Now, a great example ofthis is the Instagram handle by a guy named Dhar Mann. And when you look at DharMann, he has Story Highlights, and one of them is hisproposal to his wife. And there's a lot of differentstories that make them up, and you can categorize them, 

so that way they're easierto follow and understand. But he had this whole series of stories on how he proposed to his wife, and it was really cool to follow along. So if you're going to create stories, consider spending a littlebit of time on planning and strategizing of howyou're going to use them. Whether it's to drive sales to something or getting people to swipe up, or it's just for peopleto see something specific that you think that they'll really like. And, as I mentioned,you can categorize them. You can pick any days, likeday one, day two, day three, or you can categorize them as Christmas, or holidays, or anything specific that you know people aregoing to really love. 

And doing the spotlight is what really drives a ton of engagement. That way, people can continually see them, and I highly recommendthat you categorize them because it drives extra traffic, especially if you'regetting people to swipe up. So make sure that yourhighlights stand out by adding cover art to them, so that way they'rejust not boring or dull. Another thing when you'reusing stories and posts, hashtags are super important too. You don't want to justuse the popular ones that everyone searches for because a lot of people arecompeting for those hashtags. 

You also want to use theones that are very relevant to your community, right? So you can use tools like Ubersuggest to go and find out what'spopular out there for keywords and just use them ashashtags on Instagram, and you'll find that that'llhelp increase engagement, followers, strengthenyour brand, your reach. It works extremely well. Some overview stats for you and some data when you're using these hashtags. You can include up to 30 on a regular post and up to 10 on a story. If you try to use more than that, what you'll find is yourstory or post won't post. They won't let you becauseyou've used too many. There's other tips that youcan do to try to include more, such as put hashtagsin the comment section so you can end up leavingcomments with them. 

All these little thingswill help you maximize how many hashtags you canpotentially put out there so you can get more coverage. If you're getting all thoseviews from using the hashtags, creating amazing content, you'll also want to use call to actions, so then that way peoplecan get in touch with you, people can buy your products and services. So have a call to action. Directing people what they should do next is super important. If you don't direct them,don't expect anything. My Mom always said when I was a kid, "If you don't ask, you'll never receive." That call to action isto help you receive, so make sure you're doing that ask. If you don't, you won't do well. And even if you're not selling anything, you can use call to actions anywhere. Sometimes I'll do a post andin my post, I'll be like, "Let me know what you thinkin the comment below." Or if I ask a question like,"What's the answer to this?" I'll say, "Leave acomment letting me know." Or,

How many times haveyou done X, Y, and Z?" Or, "Tag a friend who needs to hear this." These little things will help you get more and more engagement interaction, which will help you go viral. And if you want extra engagement, consider creating content themes. A lot of Instagrammers make the mistake of having too many themes with their page. You don't want to have too many themes. You just want to have one theme. Like, for example, my theme isall things marketing related. If you have too many themes, your page ends up looking like a mess, and it's hard for people to follow around. The one thing I would recommend is, if you're a personal brand,every once in a while, put in images that are personal. Especially, if you have a theme that doesn't involve your own life. Because a lot of peopleare using Instagram to connect with you, the individual, so sharing that at leastin stories will help out. 

And when you're creating a theme, you want to give some thoughtto composition, color palette, fonts, filters, having a structure, having things be aesthetically pleasing will help you gain more followers as well. Some best practices is ifsomething doesn't blend in well and you think it's a big sore on the eyes, you probably want to avoid it. And if it blends in, peoplelike it, it's inspirational, looks good, will pick themup throughout the day, you're probably going todo much better over time. And when you're posting on Instagram, you want to be consistent, and that's why I recommend,once you got your theme, that you need to createa content calendar. Content calendar is a great way to have all your content organized, so that way you know whenyou want to post what. It's not last minute. 

It's more strategic. So that way you can get theresults that you're looking for. If you're wondering what that looks like, the image on the rightside, this is from later, this helps you create a content calendar so you can plan everything out. It's beautiful, and that way you can plan on not just what you'regoing to post when, but what's your end game? What results are you looking for? Are you just looking forengagement for the sake of it? Are you looking for revenue?Are you looking for sales? Are you looking for more leads? And you can plan that all out. The main benefits of doing this is that it keeps youorganized and on track, keeps you consistent,keeps your audience engaged because once you stop posting content, it's hard to get them backand get them to engage again, helps you keep track of your performance, and, of course, it helps you identify what content pieces areworking and which ones aren't. Because the last thing you want to do is keep posting thestuff that's not working. 

And some tools that'll helpyou out with everything that I've discussed today is, multiple Instagram bio links, right? You can also use Canva. Storyart, which is for storyediting and trendy filters. Grum, which helps you withscheduling, and Trello. I love Trello for my own content calendar. It's one of the easiestand simplest things. You can use other tools as well for that, but I personally just use Trello. Some other tools is Sked Social. It's built-in content calendars. Preview, another content calendar. Later, Instagram scheduler. Ripl, crafting and measuringsocial media content. And Social Blade, of course, which many of you already knowis for tracking your stats on if you're 

increasingfollowers, if you're not, how many images you're posting. It'll tell you what's causingyour numbers to go up or down. And last but not least, I want you to go I have this whole Instagram profile guide that I want you to download and follow it. When you go to, click on the Instagram Unlocked or click on Zero to 100,000Followers on the Instagram. Once you do that, whatyou'll find is you'll find all the videos and downloads, worksheets, cheat sheets under each video. This one is module one, video two, so week one, video two, and you'll find thisguide underneath there. Thank you, again. If you have any questions,leave a comment. If you enjoyed the video, subscribe. Tell your friends about it. And if you need help just growing your social media profiles, you can also check out my adagency, Neil Patel Digital. 

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